Full-stack Marketer.Marketing × Operations × Product.
6 years spanning marketing, operations, and product—from profit-based product strategy and funnel growth to UX & conversion optimization. I integrate AI and automation throughout, making decisions across strategy, execution, and technical layers simultaneously.
Currently seeking remote-first senior marketing / ops / supervisor roles at B2B SaaS and AI-native teams.
About Me
6 years in marketing—starting hands-on with media buying, content, and SEO at SMBs, then evolving into full-stack marketing over the last 4 years—handling strategy, operations, and technical execution in parallel at 3 companies across different industries.
At Zhi You, designed a resource allocation framework across multiple product lines, directing primary resources to high-margin / high-conversion training products—driving the highest training program enrollment of 2025 and over NT$2M in revenue. At Business Thinking Institute, led the platform sunset and migration project—completing spec clarification, front/back-end redesign, and driving 60% user migration within 3 months, reducing refund risk by several million NTD. At Bohan, led digital transformation, designing OMO sales and marketing automation systems to unify customer journey tracking from first-touch to conversion across all offline centers and online channels.
These experiences gave me the complete full-stack marketing know-how—strategy, execution, and engineering/AI workflows—so I can turn repetitive work into systems and help the whole team move faster.
The retention, expansion, and customer-success muscles trained through education B2C (high-ticket × long decision cycles) and B2B (corporate training × advisory contracts) transfer directly to B2B SaaS scenarios—ARR growth, upsell, and renewal.
Experience
Click any entry to expand the full context, scope, outcomes, and stack.
Career Coaching × Public Speaking
Not yet holding a formal management title, but continuously building core management competencies through 1:1 coaching, university lectures, and cross-functional facilitation—stakeholder management, organizational analysis, upward communication.
Career Lecture | From Campus to Workplace
2026.04A practical framework for juniors and seniors bridging campus to workplace—career decision order, managing upward, skill-accumulation priority.
1:1 Deep Career Coaching
2024 – PresentDeep consulting for early-career and career-transition clients—analyzing through situation × stakeholders × goals to support career decisions.
Cross-department Issue Clarification & Facilitation
2024 – PresentHelped multiple organizations clarify cross-department issues—using stakeholder analysis and org-structure mapping to design alignment mechanisms and drive consensus.
Education
National Cheng Kung University
Skills
Selected Work
Three representative projects. Click to expand the full case study and visualization.
Let's connect
Looking for my next team to invest in long-term. If your org needs someone who combines marketing strategy with systematized execution, let's talk.
Typically reply within 24 hours.