Arth Lai · Po-Heng Lai
Full-stack Marketer · Marketing × Operations × Product
Summary
6 years in marketing, with the last 4 years in a full-stack marketing phase—combining marketing strategy, operations execution, and technical implementation. Across Zhi You, Business Thinking Institute, and Bohan, I accumulated hands-on experience in multi-product resource allocation, platform sunset migration, and OMO digital transformation. I make decisions across strategy, execution, and technical layers simultaneously, and use AI + automation tools to turn repetitive work into systems.
Currently seeking remote-first senior marketing / operations / supervisor roles.
Experience
Zhi You · Career Development & Consulting2024.07 – 2026.03 | Freelance · Remote
Marketing Specialist
- Multi-product marketing strategy & resource allocation
- User interviews, ICP insights & messaging optimization (LLM-assisted transcript structuring + keyword extraction)
- Full-funnel tracking (GA4 / GTM / Dashboard)
- Automation workflows (n8n / Apps Script / API)
- Website operations & optimization
10–15%Flagship training program conversion lift (via launching a single-day live course as top-of-funnel product)
2–3 hr / dayManual work replaced by n8n × Apps Script automation (reports, CRM sync, cross-platform tracking)
Business Thinking Institute2023.09 – 2024.07 | Full-time · Remote
Project Manager / Marketing Operations Specialist
- PM | Platform sunset & user migration project (tech × ops logic → new platform launch → migration ops)
- MKT | Flagship course cycle sales (ad strategy × content × sales-mix design)
- OP | Product Manager bootcamp lead—designed completion & satisfaction mechanisms
60%User migration rate from old to new platform (within 3 months)
1,200All-time-high single-session webinar registrations
10%Webinar → paid course conversion rate
60% / 90%Product Manager bootcamp completion / satisfaction rate
Bohan Smart Education2023.01 – 2023.09 | Full-time · Hybrid
Marketing Specialist & Project Manager
- SEO strategy & content production
- OMO remarketing × Chatbot tracking architecture
- Cross-department digital transformation lead
- Yourator offline hiring campaign (flex project)
60xWebsite daily traffic growth (100 → 6,000)
2.5xYoY growth in hiring campaign applications
27 centersUnified customer behavior tracking (Chatbot × Email × CRM)
Coaching & Speaking
- National Taichung University of Science and Technology · Career Lecture (2026.04) | From Campus to Workplace—a practical framework for juniors and seniors on career decisions, managing upward, and skill-accumulation priority
- 1:1 Deep Career Coaching (2024 – Present) | Situation × stakeholders × goals three-layer analysis to support early-career and career-transition clients
- Cross-department Issue Clarification & Facilitation (2024 – Present) | Stakeholder analysis and org-structure mapping to design alignment mechanisms and drive consensus
Selected Projects
- Subscription Platform Sunset & User Migration (Business Thinking Institute · 2024 Q1–Q2) | 60% migration achieved in 3 months, refund rate below 1%
- Multi-Product Marketing Resource Allocation Framework (Zhi You · 2024–2025) | 5-dimension evaluation × 3-mode decision (Investment / Optimization / Sunset), applied in quarterly budget decisions
- End-to-End Marketing Ops Automation × Tracking Dashboard (Zhi You · 2024–2025) | Integrated business development × course ops × marketing tracking, replacing 2–3 hr/day of manual alignment
Education
National Cheng Kung University | B.A. in Economics, Class of 2017
Skills
MarketingStrategy & Positioning, Resource Allocation, Performance Marketing, Lifecycle & CRM, SEO & Content, Marketing Analytics, A/B Testing, Funnel Optimization
OperationsCross-functional Leadership, Project Migration, Process Design, Stakeholder Management
Toolsn8n, GA4, GTM, Looker Studio, Clarity, Zapier, Google Apps Script
CoachingCareer Coaching, Talent Insight, 1:1 Mentorship, Public Speaking